The White House Launches New National Effort and Ad Council Campaign to Eliminate Chronic Absenteeism and Drive Student Success

February 19, 2016, the White House and the U.S. Department of Education announced two groundbreaking campaigns to address and eliminate chronic student absenteeism in this country: the My Brother’s Keeper (MBK) Success Mentors Initiative — with 10 initial participating cities — and a multi-million dollar Ad Council campaign to engage parents on this critical issue. […]

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